Haining has developed as a city well known for its quality leather products.It is located on the southern tip of the Yangtze River Delta. With Shanghai some 100 km away to the east, Haining in northern Zhejiang Province is washed by the Qiantangjiang River in the south and connects with Hangzhou, capital of Zhejiang Province, in the west.
Set up in 1994, the Haining China Leather Town has grown into a special leather market with the largest size and greatest influence in China. It undertook reconstruction in order to cover the China Jeans Town, the Raw and Assisting Materials Market, the Shoes Square, the Business Complex, the Street of Food and Drink, the Electronic Games Town, the Relaxation Square, and large-sized underground parking. By the end of December 2007, the raw materials, jeans and shoes markets went into service. Construction was also completed for the name-brands showroom, business complex and integrated service buildings. The expanded leather town is designed to have a construction area of 450,000 square meters for more than 2,280 businesses. It is large enough to accommodate some 50,000 people a day. In 2007 its transaction volume reached 7.2 billion Yuan.